This ended up taking up a lot of time each month, so they went looking for a digital marketing analytics solution. The fact is, most clients don’t care as much about the technical details as marketing agencies often think. Instead, they usually just want a simple report and a written summary of the performance that they can easily understand. Without a clear process, it’s easy to waste time chasing numbers that don’t matter. The three-step process below will help your team focus on surfacing insights your clients need. If your agency offers SEO services for clients, you know that it takes time to see a return on your marketing efforts.
Audit Your Images.
It is the practice of improving your website’s content, structure, and visibility to rank higher on search engines like Google. You might be accustomed to using Google Analytics 4 (GA4) for creating SEO reports, but it’s good to know that it’s not your only option. Google Analytics offers insights into what visitors do after arriving at your website, such as the number of pages they explore and where they decide to exit.
Advanced Google SEO Tools
- A ContentIQ analysis will also help you pinpoint potential errors that could be hurting your SEO progress, including missing meta data or keywords that have not been used optimally.
- With this form of ranking check, you get a selection of your subpages, which can make the leap to page 1 with a little optimization and updating.
- You can monitor specific webpages or domains to see how they rank for keywords over time, perform site audits, and explore historical ranking data with customizable charts.
- With everything in one place, it’s also easier to spot patterns and draw connections.
Duplicate content can harm your SEO, so these tools can be very useful in finding and helping you resolve such issues. The cost of these tools varies widely, ranging from free versions with limited features to premium subscriptions costing hundreds of dollars per month. An SEO audit is is basically a comprehensive SEO Anomaly health check for your website.
But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs. And if a keyword is trending down, you can confirm if it’s a seasonal swing, or if you might want to update the content to target a new angle. Topic clusters show me how well my keyword-based content categories are performing. Semrush’s Domain Overview tool is my go-to for competitor analysis. These include the usuals like Google Analytics, Search Console, and Semrush.
As soon as you’ve added your property to GSC, Google starts tracking data for it right away, even if you haven’t verified it yet. After you’ve verified your website, you’ll have access to all the data they’ve been collecting. There are many SEO analytics tools on the market, but since we’re typically trying to rank on Google, the first step is almost always to set up Google Analytics. Save time by automating the data retrieval of your clients’ SEO metrics. Simply put, you’re trying to figure out exactly what is working and your current obstacles for successfully driving organic traffic and conversions for your clients.