Off-page SEO refers to optimization techniques that are done outside of your own website. The goal of off-page SEO is to get both search engines and searchers to view your website as a trustworthy source, by BHS Links boosting its authority and credibility. This can be done by other reputable places on the Internet, like pages, sites, and people. This can look like link building, social media marketing, guest blogging, influencer marketing, and other promotional activities in order to help improve your website’s ranking on search engines. But, building backlinks is at the heart of off-page SEO, as search engines use backlinks as an indication of the linked content’s quality.
Organic Search Traffic
Run a Google search for “national SEO services” to see what ranks at the top (after the advertisements). Cody Jensen, CEO and founder of Searchbloom, explained that one of the reasons they’re successful is because they focus mostly on SEO services. Pricing for Manta’s national SEO services ranges from $1,000 per month to $4,000 per month with a $1,000 one-time setup fee. From my research, this is slightly lower than the standard for the industry.
- Off-page SEO focuses on building your site’s authority through external signals.
- Typically, businesses should do this immediately after launching their website.
- Backlinks are a top search ranking factor, and an SEO agency can often help you build quality backlinks to your site through digital public relations and other outreach link building services.
- SEO is important because it brings free, targeted traffic to your website every month.
- It’s important to vet your vendors well to ensure they only use white hat SEO tactics.
Does SEO require coding?
It also offers keyword research, rank tracking, backlink analysis, and site auditing tools. You could analyze one of your competitor’s websites to see where they’re getting their backlinks from. KWFinder helps you find low-competition keywords that match your topic. Optimizing for these can boost your chances of ranking higher and driving more traffic. It tracks growth in search volume, social media conversations, and investment trends. This helps you find rising trends months or even years before they become popular.
You can also use keyword research tools like Google Keyword Planner and Ahrefs to search for keywords. Once you choose the keywords, you can go ahead and start optimizing your pages for those keywords. You can learn Search Engine Optimization (SEO) by enrolling in comprehensive SEO courses, reading industry blogs, and practicing with real-world projects. Because the term “Voice Search” was relatively new (especially compared to old school keywords in my niche like “link building”), my guide cracked the bottom of the first page within a week.
Medo specializes in writing for the digital space to garner social media attention and increase search visibility. A writer by day and reader by night, Medo has a second life writing Lord of the Rings fan theories and making cat videos for people of the Internet to relish on. A meta description is a brief description that summarizes the content of a webpage. In comparison to the title tag, a meta description gives users more understanding of what your webpage is about.